Alserkal Group family has always been the pioneers that brought new businesses in UAE and GCC. The Group deep insight into local and regional issues and aspirations are reflected in all the Group's very successful businesses, alliances and partnerships.

Alserkal Group initiatives resulted in strengthening Dubai's business organizations and institutions. Alserkal Group is one of the founders and large shareholder of:

• ETISALAT, the premiere telecommunications company in MENA
• Dubai Electricity and Water Authority (DEWA)
• National Bank of Dubai
• Commercial Bank of Dubai

Alserkal Group main business principle is to promote collaborative management that builds business architectures which incorporates the strengths and capabilities of all the partners involved in creating and executing the business solutions. The business principle clearly stands up in Alserkal Group's strong track record in the environment, energy, real estate and financial sectors.

Another sector that Alserkal Group has wonderful results is the UAE and Oman real estate market. Some examples of the Group initiatives that clearly defines the company as key player are:

• Al Reef Villas, AD                      
  
• Dunes Village, DIP, Dubai        
  
• Dome Tower, JLT,Dubai           
  
• Swiss Tower, JLT, Dubai          
  
• Alila Villas, Oman                     
  
• And tens of additional residential, commercial & industrial projects